JA City became Geek City in May, 2013, as we hosted 177 self-proclaimed geeks for Startup Weekend, a 54-hour frenzy of weekend long workshops to pitch ideas, form teams and start companies . Startup Weekend Salt Lake City is part of a global grassroots movement of passionate entrepreneurs who are learning the basics of founding startups and launching successful ventures. In 2011 there were over 400 Startup Weekend events in 100 countries around the world. In addition to the participants, Startup Weekend at JA City attracted business leaders, venture capitalists and the media. In fact, KSL did their noon broadcast live from JA City.